New York-based accessory brand Pour La Victoire has announced Cameron Diaz as Artistic Director, marking the A-lister's first venture into the fashion business.

Diaz, who's to contribute to the design, marketing and merchandising of the brand, said 'As a member of the team I look forward to collaborating on product design and its presentation, above all, I am very excited to add my personal touch and I feel this is a very unique opportunity that I get to bring my own experience into the relationship'.